Flyers, leaflets, brochures and catalogues
Even in digital times, printed communication remains an indispensable part of your marketing mix as a pharmacist. People still like to read things that they can hold in their hands. And well-designed printed material adds value to your products and encourages your customers to buy.
Examples include a flyer with various promotions, a catalogue with seasonal products, a brochure explaining a particular product and a brochure with more information about a service you offer. Printed material offers many different opportunities.
And of course you shouldn’t miss out on the opportunity to promote your webshop on it! This is one of the ways in which your offline and online communication can enhance each other.
Further on we will show you how to plan and populate this printed material using the themes from the content calendar.
9 tips for successful printed matter
- Extend your corporate identity to the design: logo, colour and font. This will create greater recognisability.
- Don’t forget your address and contact details. And of course you should also mention your website, social media, etc.
- Take any legal obligations into account, such as writing ‘Do not litter’ or stating the publisher’s name and address. Add a discreet code on the back, e.g. showing the date, as this will allow you to easily distinguish between different versions.
- Think about the paper used for your printed material. Are you are writing about environmentally friendly cosmetics? If so, ask the printer to use eco-friendly paper to reinforce the message.
- If you want to have a brochure made, remember that it needs at least 8 pages and must consist of multiples of 4 pages.
- Which finish should you choose? A matt finish will make printed material with a lot of text easier to read. A glossy finish will make a design with a lot of photos look better.
- Check the design carefully before sending it to the printer to ensure there are no errors in the text or contact details.
- Ask for a printed proof to check the work before the print run. Does everything look okay? Are the pages in the right order? Are the images in focus?
- Agree on a deadline with the printer.
