Unified commerce inspiration | Lochting

In this section we would like to inspire you with anything that
relates to marketing your Lochting devices

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Connecting your pharmacy and website

Digitisation is now indispensable to our society. As a pharmacist, you have no choice but to be part of it. A good first step is to create a website so that you can also be found online and share information.

Start using content marketing today!

Content marketing for pharmacies is a form of marketing in which you offer customers relevant, useful and reliable information (content). This may vary from an informative blog post to an educational video.

Content starts with strategy

Think about your content carefully. It's not about writing any old thing and posting it on all your channels. It needs to be carefully considered and, above all, must captivate your audience.

How to create your own content

Content can take various different forms – it’s not just text. And you don't have to create everything yourself; you can also share content from other reliable sources.

How can you get started with the content calendar?

The content calendar is ready to use. Make the most of it and use it frequently! It is a rich source of inspiration for your content marketing, promotions and campaigns.

Blogs

You can promote your pharmacy, services, products and webshop through various different channels. Below, we have included some tips on valuable communication channels that will help you to convey your message as a pharmacist and reach your customers.

Social media

We would like to provide you with a few tips on this topic. If you would like to know more about creating good posts, getting more likes and followers, dealing with negative reactions and advertising on social media, don’t miss our workshop.

Email marketing

Email marketing allows you to send commercial or informative messages to existing or potential customers. As it is a form of direct marketing, it has the power of a personalised approach.

Direct mail

In addition to a personalised email, you can also send a direct mailing to your customers' addresses by post. A direct mailing is an ideal means of communication for reaching and speaking to your customers personally.

Why SEO is very difficult for a local pharmacist

You know how it goes: you’re looking for a product or service and Google suggests various websites. The higher up the search results a website is listed, the more visitors it will attract.

What makes your website attractive for visitors?

When people are looking for you specifically, or for a pharmacy nearby, your company profile will appear at the top of the search results – also on Google Maps.

How can you ensure that a visitor also buys your products?

Visitors won’t benefit you if they don't purchase anything. So while the first aim of your website is to attract visitors, the second and main aim is to turn them into buyers. In marketing terms, this is known as conversion.