Why SEO is very difficult for a local pharmacist

You know how it goes: you’re looking for a product or service and Google suggests various websites. The higher up the search results a website is listed, the more visitors it will attract. To compete for the top position, you can advertise: it’s called SEA (Search Engine Advertising). But you can also do it in a more organic way, by better aligning the content of your website with how search engines work (this is SEO, or Search Engine Optimization).

This is not a one-time action, but requires continuous input, change and improvement. In the pharmacy sector, this is a real challenge because there is a lot of competition – not just in terms of the number of players, but also in the size of their teams. It’s an illusion to think that you can make much impact yourself without a great deal of time and effort.

This time and effort is better spent on other areas, such as making sure that people know you in your local community. Let people know what you stand for, which services you offer, and what you specialise in. Inform and inspire customers about health topics that are relevant to them or are currently in the news.

We recommend optimising the website for your (potential) customers, i.e. for people, far more than for search robots. Make sure that your website is dynamic and attractive for visitors, by bringing it to life and giving it a personal touch. And by creating content that is relevant to your visitors and aligned with what you are offering.